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Samling Housing Products Sdn Bhd (SHP), a member of the Samling Group of companies was established in 1996 jointly between Samling, Sojitz Corporation and Dainippon Ink & Chemicals Inc (DIC) with a main focus on integrated, renewable forest resource and eco-friendly acacia wood products.

Sojitz is a global Japanese trading conglomerate with marketing offices worldwide. DIC, on the other hand, is a world-renowned chemical and printing ink manufacturer with over 20 years of furniture production expertise, as well as a provider for wood panel manufacturing know-how.

SHP produces high-quality renewable source Acacia wood home and outdoor furnishings, in both flat-packed form (under AIDEAS brand) as well as basic Ready-To-Assemble (RTA) form.

Our products are widely exported to major international markets such as Japan, USA and Europe as well as around the region. Products include Design Doors (under FRONTIERA brand) and flooring (Engineered flooring and Decking under SAMWOOD brand).

SHP also features acacia wood products such as cutting boards in a variety of styles in compliance to REACH, and are a popular consumer item.

Our sustainable SAS timber and solid laminated boards are supplied as materials or components for value -add in the overseas downstream sector.

Sourced from Sarawak, Malaysia, SHP also promotes the creation of beautiful, natural and unique pieces of Wood Slabs under the brand RETA, translated as the treasure of the forest.

We have also received certification for Quality Management System from ISO 9001 accreditation bodies UKAS and Standard Malaysia since 2008.  SHP has also obtained PEFC CoC (certified by SIRIM) and Fire Rated Doors (certified by SIRIM & BOMBA) certificates for our products.


Samling Flooring Division

In China, Samling flooring is manufactured and distributed widely under Elegant Living, a subsidiary of the Samling Group. Elegant Living has seven manufacturing bases in China for Engineered hardwood flooring, laminate and vinyl flooring.

In Malaysia, the Samling (SHP) plant in Miri manufactures Engineered tropical wood flooring which is widely distributed in the Malaysian market  under the brand SAMWOOD.

Both Samling’s flooring brand of Elegant Living and SAMWOOD are promoted within the respective domestic markets in China and Malaysia, on a project basis, through dealers and retail sectors. We also have an active presence in the overseas export market for our floorings.

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